How can we use them for Social Media
Colours can invoke emotions and using the right colours can help set you apart on Social Media and get your posts remembered.
Here are 4 ways you can get more with the right colours;
Logo/Branding– use colours to tell people who you are just from the colours you use, in a way that makes you memorable
For class flyers use your branding colours to continue your brand.
For events, tell people what the theme and feel for your show is right from the start, to help get audiences excited and interested in coming to your shows.
Motivational posts- you can help your message make a deeper impact with your audience by matching it up with colour. Colours in these message posts, can be kept on brand, or you can breakout of your typical colours, adjusting your tone to match your message. Switching shade/tones/tints of your brand colour can also set the perfect mood for your message.
Instagram colour story- You can flood your page with a single dominate colour, or just use a colour story for a one off event, using filters and colours you can make a grand, eye catching statement on your Instagram.
The Colour Wheel is a fantastic tool! The basic colour wheel teaches us that some colours are more pleasing to the eye when paired with certain others. Using the colour wheel you have several different ways as you can see to match colours.
The wheel consists of three types of colours, which are broken into Primary, Secondary and Tertiary colours.
PRIMARY– Red blue and yellow – These colours can not be made by mixing other colours
SECONDARY– Orange, Purple and Green – these colours made by mixing the Primary Colours
TERTIARY– Tertiary colours are achieved by combining primary and secondary colours
You also have;
Hues- any colour on the colour wheel
Shades- Any Hue mixed with black to darken the colour
Tint- Any Hue mixed with white to lighten the colour
Tone- Any hue mixed with with black and white or gray to change the colour into a changed version of the hue.
When choosing the colours you want there are several different ways to chart colours using the colour wheel,
No matter where you start on the wheel you can see that colours opposite from each other are Complementary, and from there you can use the other shapes, to find which colours will work best together, depending on the look you want to achieve and the emotions you want to convey.
Singular colours are nice, but adding accent colours, to one main colour, can really set you apart and create a more unique and professional look.
Canva has updated its site to include a fantastic Colour wheel feature that is fantastic for pairing up colours and includes more then just the basic hues. It is free to use, so a great place to start, even if you don’t plan on using Canva in the future.
We now know how to choose colours that match up visually, but just as important is using colours to communicate feelings.
Looking at the image above, are you drawn to one section or colour? Do you find your eyes avoiding certain sections? Take a moment and see if you have any initial feelings about any of the colours.
Studies have shown that we all have an emotional response to colour, and this is why big companies spend so much money on bright clear colourful logos. Using this colour knowledge you can expand your story on your Social Media and bring another layer to your engagement.
Red- Is considered strong, passionate and dominate, it is associated with Luck in some cultures and is seen as a powerful colour. It can be intense though, so using it along side other colours can be best. Also great for Retro feel.
Blue- Is universal it is well liked across genders, it is seen as thoughtful, serene and peaceful. It is great for promoting calm, health and rest, so great for Yoga classes.
Green- Is tied to nature and all things natural, this is a grounding colour that is good for a coming back to nature type of retreat or event. Also seen as a very stable colour, so good for long term projects.
Orange- Is similar in it’s emotional impact of red, but not with the same urgency. It is a bold colour but not as pushy as red. Orange is not as commonly used so can really get you attention for being seen as “different” and “unique”.
Yellow- Is cheerful, joyful, sunny and high energy. Yellow is actually said to help the memory and can help you be remembered. It is also a colour that needs to be used carefully as it can be seen as too intense for the eyes. If you want to be remembered, a little yellow can go a long way.
Purple- Is seen as regal, it has a luxurious feel, and communicates power and strength in it’s deepest tones. Purple is one of the colours with the widest emotional impact depending on tones, as Lilac tones bring in the feel of softness, cold and gentleness, in comparison to the strong and more commanding draw of the darkest tones. So purple has a lot of room to work with.
Pink- Is very popular among dancers, as it is seen as sweet and playful, as well as having a sense of fantasy. Too much pink can be seen as young and not serious. One way to pop your pinks to get more notice is to try more intense pinks, or pair them with other pastel accents, to give more depth to your look, but also to add a bit more to your message.
I hope this gives you some thing to think about and you have some fun playing with all the colours!